In a land where receiving personalized mail – even junk mail – is a rarity, there is great excitement four times a year in 14,000 households when Jewish children from Kiev to the steppes of Siberia receive their very own copies of Yeladim, a magazine expressly for Jewish kids. Stories, puzzles, jokes, games, and interesting articles fill the 24-page, full-color publication. Each issue covers the history and significance of an upcoming Jewish holiday and features a contest to encourage the performance of holiday rituals and traditions. For many children, who live hundreds of miles from a Jewish community, Yeladim is their lifeline to Judaism.